There is a pattern to digital disruption in an industry, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, whether the disruptor is Uber, often in a matter of a few years. As teixeira makes clear, the nature of competition has fundamentally changed.
Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. By decoupling the customer value chain, bmw’s and Sephoras of the world head on, instead of taking on the Unilevers and Nikes, these startups, peel away a piece of the consumer purchasing process.
Based on eight years of research visiting dozens of startups, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, tech companies and incumbents, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge.
Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services.
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
Business models for transforming customer relationshipswhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?This is the promise of a connected strategy.
Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage.
New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. With in-depth examples from companies operating in industries such as healthcare, curated offering, and education, entertainment, nonprofit, mobility, financial services, coach behavior, Connected Strategy identifies the four pathways--respond-to-desire, retail, and automatic execution--for turning episodic interactions into continuous relationships.
Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers.
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
Platforms create economic value far beyond what we see in conventional companies. The business of platforms is an invaluable, in-depth look at platform strategy and digital innovation. They explain how these new entities differ from the powerful corporations of the past. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.
They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Cusumano, professional, gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, and political lives. A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors.
Driving Digital Strategy: A Guide to Reimagining Your Business
Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success.
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The new york times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall.
And goldman sachs and many others are using digital technologies to reimagine their businesses. Best buy has transformed its business in the face of Amazon's threat. In driving digital strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies.
Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen
G. Blockbuster and Toys R Us. Only those leaders who can “see around corners”–that is, spot the disruptive inflection points developing before they hit–are poised to succeed in this market. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage.
Seeing around corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace. . Columbia business school professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random.
Creative Construction: The DNA of Sustained Innovation
Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. Gary pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.
He begins with the simply reality that bigger companies are, well, different. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.
These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level.
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Drawing on the science of phase transitions, bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. If twentieth-century science was shaped by the search for fundamental laws, like quantum mechanics and gravity, the twenty-first will be shaped by this new kind of science.
Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere. Over the past decade, people vote, fish swim, ideas spread, brains work, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, diseases erupt, criminals behave, and ecosystems collapse.
Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice. Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires.
Mountains of print have been written about culture.
Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World
It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. The proven, effective strategy for reinventing your business in the age of ever-present disruptionDisruption by digital technologies? That's not a new story.
What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did. Based on accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used.
But what is new is the "wise pivot, " a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future.
The Technology Fallacy: How People Are the Real Key to Digital Transformation Management on the Cutting Edge
The insights offered by The Technology Fallacy will hold true through them all. A book in the management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental.
The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, 000 people and conducting interviews with managers at such companies as Walmart, Google, surveying more than 16, and Salesforce. It is about the organizational changes required to harness the power of technology.
Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done.
A focus only on selecting and implementing the right digital technologies is not likely to lead to success.
The Algorithmic Leader: How to Be Smart When Machines Are Smarter Than You
The algorithmic leader offers a hopeful and practical guide for leaders of all types, and organizations of all sizes, to survive and thrive in this era of unprecedented change. Automation, rapid advancements in machine intelligence raise a far more important question: what is the true potential of human intelligence in the twenty-first century?Futurist and global nomad Mike Walsh has synthesized years of research and interviews with some of the world's top business leaders, but are we prepared for what that means for the future of work, leadership, and creativity? While many already fear that robots will take their jobs, algorithms, and AI will transform every facet of daily life, AI pioneers and data scientists into a set of 10 principles about what it takes to succeed in the algorithmic age.
By applying walsh's 10 core principles, readers will be able to design their own journey of personal transformation, harness the power of algorithms, and chart a clear path ahead--for their company, their team, and themselves.
The Age of Intent: Using Artificial Intelligence to Deliver a Superior Customer Experience
Danish bank nordea's virtual agent nova identified thousands of intents, handled 20, 000 conversations a month, and reduced emails and calls by 25%. You'll see how: auto rental company Avis Budget used virtual agents to automate 68% of service calls, saving millions of dollars every year. He explains how to architect key information systems, overcome corporate resistance and bad practices, and analyze customer journeys to make virtual agents maximally effective.
You'll learn why selling through conversational commerce is especially challenging, smart speaker platforms are tantalizing but limited, and the best virtual agent systems work hand-in-hand with human support agents. P. V. Butterball ported its turkey talk-line to Amazon's Alexa smart speaker, serving 20, 000 customers in the reassuring voices of its most trusted turkey advisors.
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